Refreshing the Brand

If someone were to characterize a New Englander, self-reliant is a trait often cited.  That’s particularly true here in New Hampshire.  We have a way of “figuring it out.”  As is true for many small firms, that sentiment permeates our office.  We wear many hats so to speak.  With the design and launch of our updated website, we’ve decided to take a fresh look at the BA&A brand. So lately we’ve been wearing our graphic design hats.

Our challenge: Update our brand to reflect our product better, and do so without abandoning the visual recognition we’ve built over the last decade.

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The design process for a logo is similar to architectural or landscape design.  You start with a program, analyze restrictions and benefits, and review the possible options.  From there you take the best ideas and refine them until the best solution presents itself.  It’s substantial work, and I appreciate the graphic designer's profession more than ever.  So, keep an eye out for our new look, coming soon.