Welcome signs, every town has them. Until about six weeks ago New London, New Hampshire did not.
When the topic was brought up at a planning board meeting this spring, Bonin Architects volunteered to design these signs for the town. It was an exciting opportunity to create something that would be seen by so many people and would be a symbol for decades to come.
We went through several iterations, different colors, shapes, mounting arrangements, but settled on black with gold leaf lettering. The guiding principles were: To create a design that was classic and elegant and to build on a design language that already exists in town. You may have noticed the gold on black look at other locations around town like the town office building, Tracy Library, and the New London Fire Department. The design includes the town seal, which shows three steeples. Colgate Hall at Colby Sawyer College, Whipple Hall, and the Baptist Church, as well as the year of incorporation, 1779. We surrounded the seal with a laurel garland, an ancient symbol of victory, success, and prosperity.